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Must know
  • Every campaign, whatever its Classification, skips families who turned your email off and carries an unsubscribe link.
  • Email Campaigns is a plan feature. With it off, no campaign of any classification can be created or sent, and scheduled ones wait, then are marked Failed if they stay unsent long after their time.
  • Emails show your club’s Display Name on a bar in your website’s primary color. There is no logo.
  • Replies go to your club’s contact email in Settings > Organization > Overview. Without a valid one, campaigns, invoice emails and notification emails fail to send.
Email campaigns let you send personalized email to guardians and other groups, such as newsletters and schedule changes. Find them under Communication > Email Campaigns. Viewing needs the View Communication permission. Creating, editing and sending needs Send Communication. The Email Campaigns page. The header reads “Create and send personalized email campaigns to your community.” Search the list, switch between table and card view, or use Filter campaigns to narrow by Status, Classification, Audience, Programs, Categories and Date range. Click a campaign to open Campaign Details. Use New Campaign to start one. An empty list reads “No email campaigns yet”. Classification. It sits at the top of the campaign’s Content step and starts on General. The options are General, Program Update, Membership (only when Memberships is on), Billing and Newsletter. It labels the send for your records. Only General and Newsletter also leave out guardians who were invited but never activated their account. Who is left out. Every campaign skips:
  • Guardians who unsubscribed from your club. Relabeling as Billing does not reach them.
  • Deactivated accounts and members removed from your club.
  • Any address that permanently bounced or reported spam.
To see everyone your email no longer reaches, and why, open Settings > Communication > Suppression List. Only Uplifter support can clear a bounce or spam-complaint block. What still sends. An unsubscribe stops all campaigns and your custom notification emails. Built-in automatic emails such as receipts, invoices and payment notices still reach unsubscribed guardians, but never a blocked address. What the email looks like. The header shows your club’s Display Name (from Settings > Organization > Overview) as text on a bar in the Primary Color from the Branding card on Settings > Website > General, or a default blue if you have not set one. The footer adds your address, email and phone when set, then the Unsubscribe link. Your custom notification emails use the same header and footer, without the Unsubscribe link. Where replies go. Campaigns go out under your club’s name, and replies go to the contact email in Settings > Organization > Overview. Invoice emails and your notification emails also reply to that contact email. Some built-in emails, such as the checkout receipt, have no reply address, so replies do not reach your club. There is no separate reply setting, so you cannot route replies to another inbox. With no valid contact email, campaigns, invoice emails and notification emails do not send. A reply to a chat email goes back into that chat. Personalizing and tracking. Merge fields cover athlete, guardian, program and membership details, plus Guardian Balance (the amount owed on open invoices at your club). Only campaign emails track opens, and their links are tracked for clicks. Limits and scheduling. Campaign emails count toward your plan’s email allowance. With an allowance and no overage rate, sending stops with “Email limit reached. You’ve used X of Y emails this month.” A scheduled campaign goes out within about a minute of its time. One still unsent long after its scheduled time is marked Failed for you to review instead of sending. Related: How do I create and send an email campaign? · How do I read email campaign analytics? · What happens when a family unsubscribes or an email bounces? · How do I set my brand colors, logo, and favicon?