Must know
- If your plan has an included allowance and no overage rate, emails and texts stop once it is used up. You see “Email limit reached” or “SMS limit reached”. A plan with an overage rate keeps sending and counts the extra messages as overage.
- Usage resets on the 1st of each month (UTC, the world standard time, so it resets the evening before in North America), not on your subscription anniversary. Both usage pages show the period as a date range, such as Sep 1 - Sep 30, 2026.
- Each text counts as one message, even a long one that is split into parts. Incoming texts never count.
- Campaign and notification-rule emails count. Chat emails, checkout receipts and account emails do not.
- An SMS campaign is checked once for the whole batch, when you create it or send it now. A scheduled one is not checked again when it goes out.
- An email campaign is also checked as each email goes, so it can stop partway.
What counts.
- Texts: one-off texts, notification texts, SMS campaigns and text-channel chat messages.
- Emails: campaign emails (one per recipient), notification-rule emails, and invoice, incident and holiday announcement emails.
- Does not count: chat messages sent by email, checkout receipts, payment-failed notices, and account and welcome emails.
- Emails Sent is this period’s count, with the hint “of N included for [date range]”. With no included allowance the hint is just the date range.
- Avg. Open Rate, Avg. Click Rate and Campaigns (with “N completed”) cover all your campaigns, not only this period.
- Click a campaign under Recent Campaigns to open a read-only Campaign Details panel with Overview and Recipients tabs.
- Notification emails still send and count when Email Campaigns is off, but this page only loads figures when it is on. Otherwise the tiles show 0 and “this month”.
- On a zero-allowance plan, Emails Sent can read 0 even though emails are going out.
- Messages Sent goes up as soon as the carrier accepts a text. The hint reads “N delivered, N failed”.
- Delivery Rate and the delivered and failed counts update only when the carrier reports back, so they can lag.
- Estimated Cost has a hint that reads “Within plan limits” until you go over, then “N overage messages (0.00 in overage, so rely on the hint.
- Plan Usage shows a percentage, with the hint “X / N used - renews in Nd”, counting down to the end of the month.
- A chart compares sent and delivered texts, and the table shows Message, Recipient, Classification, Status and Date. Click a row for Message Details. Incoming texts show a dot but do not count. With none, you see “No messages sent yet.”
- If texting is not set up yet, the page shows SMS not configured instead of the tiles and table.
- Opening the page, or clicking the refresh icon at the top, re-checks recent texts still Queued, Sending or Sent. A notice reads “Updated N message status(es)” if anything changed. Older texts rely on carrier reports.