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Must know
  • Discount applies to decides what renewals bill. First charge discounts only the first payment. Every charge re-applies the discount on each renewal. New discounts start on First charge. The Staff discount template presets Every charge, and New customer welcome presets First charge.
  • Every charge isn’t available for a count measured on This order, for New customer rules, or for most Buy X, get Y offers.
  • Each renewal re-checks the discount (status, dates, conditions, minimum), so a renewal can bill full price.
  • Renewals don’t use up Total redemptions or per-customer uses again.
This setting changes what renewals charge, not just what checkout shows. It works the same for promo codes and automatic discounts.
1

Include a recurring type in the scope

Go to Settings > Financials > Discounts and open a discount, or select Create discount. On the General step, set the Scope to include Memberships, Passes, Programs or all products. A Store only scope hides the control.
2

Choose Discount applies to

On the Pricing step, under Discount applies to, pick one:
  • First charge (“One-time”): the discount comes off the first payment only. Renewals bill at full price.
  • Every charge (“Including renewals”): each renewal is priced with the discount when it bills.
When Every charge is greyed out. It reads “Not available with a count measured on this order” when an Athlete count or Item count condition counts This order (every At most row does). Set the condition’s Count to Across the family’s active enrollments, or use First charge. Saving also refuses Every charge for a New customer condition, and for a Buy X, get Y rule whose buy minimum is above 1, whose discounted items are the whole scope, or whose qualifying items don’t overlap its discounted items. What each renewal re-checks. A renewal bills full price that cycle if any check fails:
  • The discount isn’t Draft or Deactivated, and today is inside Valid from and Valid to in your club’s time zone.
  • It is still set to Every charge.
  • Its conditions still hold, such as a staff role or a family enrollment count. A family count rule gains the discount when a sibling enrolls and loses it when one drops.
  • The single per-period charge meets the Minimum purchase amount. Max discount cap limits each renewal too.
Editing a live discount. You can edit an Active discount. Switching it to First charge, or deactivating it, stops the discount on future renewals. Switching a promo code to Every charge applies to checkouts from then on: subscriptions that used the code while it was First charge keep renewing at full price. Limits. Total redemptions (or Total discounted orders) and per-customer uses are counted at the original checkout, never again on renewals. An automatic Every charge discount is looked up fresh on every renewal, so it can start on a subscription that didn’t get it at checkout (a staff member tagged after enrolling, say). The largest eligible discount wins each cycle, and its first application counts against its limits. What families see. The checkout banner names the code, or the automatic discount. First charge reads: “[N]% off applied with [CODE] - you’re charged Xtoday.BillingofX today. Billing of Y begins [date].” Every charge ends: “Renewals bill at Z/period(regularlyZ/period (regularly Y) while this discount is active, starting [date].” If the Minimum purchase amount is above the per-period price, the banner uses the First charge wording. Cart Preview shows it too. The banner doesn’t appear when staff take a payment. Renewal reminder emails and upcoming charges show the discounted amount, marked as an estimate for family count rules. Good to know.
  • An automatic First charge discount shows on a program’s public card as “[sale name] - first payment $X”.
  • A program’s multi-session discount doesn’t replace an Every charge discount, unless its Minimum purchase amount is above the per-period price.
  • Punch card re-purchases always renew at full price.
Related: How do I control which products a discount applies to? · How do customers redeem a promo code at checkout? · What are recurring charges? · How do Family and sibling discounts work?