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Must know
  • SMS campaigns are a plan feature that is off by default. Available on plans that include SMS — if you don’t see it, ask your Uplifter contact.
  • Only recipients who have given SMS consent and haven’t opted out are included. Everyone else is filtered out automatically.
  • Texting works through toll-free numbers Uplifter provisions and verifies for your account, so sending capacity is set up for you.
SMS campaigns let you send a text message to a group of families at once — a last-minute closure, a reminder, or a quick heads-up that email might miss. You’ll find them under Communication → SMS Campaigns. Because texting is consent-regulated, the audience is always narrowed to people who can legally and technically be reached: anyone without SMS consent, or who has opted out, is dropped before the message goes out. Since SMS requires explicit consent while email only skips people who have opted out, your recipient count for a text campaign can be smaller than the same audience reached by email. Audiences map to different people. The Send To target you pick decides who’s included:
  • Everyone reaches all your staff and all your guardians.
  • Guardians reaches the guardians of your athletes.
  • Staff reaches your active staff only.
There are also program-, category-, and membership-based targets so you can reach, say, the guardians of everyone registered for a specific program. Whichever you choose, the consent filter still applies on top. Keep texts short and purposeful. A long message that splits into several segments still counts as just one message against your plan’s SMS allowance (segment count is tracked separately, for internal cost and reporting only), but for anything longer or richer an email campaign is usually the better tool. Related: How do I create and send an SMS campaign? · What is SMS consent and how do opt-outs work? · What counts toward my email and SMS usage?