Must know
- Turning your club’s email off (by the family, by staff or with the unsubscribe link) stops every campaign and your own rules’ emails. Receipts, invoices, payment notices and other built-in emails still arrive.
- A permanent bounce or spam complaint blocks every email to that address, receipts included. Only Uplifter support can clear it.
- Unsubscribe links never expire, and the unsubscribe page offers Actually, keep me subscribed.
- Settings > Communication > Suppression List shows everyone your email no longer reaches, and why.
Your rules versus built-in emails. Emails from rules on the Organization Rules tab stop. Built-in emails on the System Rules tab keep sending, including the built-in payment and membership-expiry reminders, and so do copies a rule sends to your staff.
Classification does not matter. Every email campaign carries an unsubscribe link in its footer and honours the opt-out, Billing and Membership included. One exception: invited guardians who never activated their account are left out of General and Newsletter campaigns only.
What the family sees. The unsubscribe page says You’ve been unsubscribed and offers Actually, keep me subscribed, so a mis-click needs no help from you. In the family portal, Settings > Email Preferences has one Subscribed / Unsubscribed switch per club and shows Delivery paused when their address is blocked. See How do I stop or restart emails from my club?
Bounces and complaints.
- Only a permanent bounce blocks. A full mailbox or a temporary server problem never does.
- Repeated temporary bounces raise a flag. Those at your club, on messages never later delivered, show as Delivery issues on the Suppression List. Email keeps sending.
- A permanent bounce or complaint also turns your club’s email off for that guardian, with the source Bounce or spam report. When it came from a campaign, it counts in that campaign’s Unsubscribes, unless the guardian was already opted out at your club.
- When Uplifter support clears a block, your club’s email comes back on only if the bounce or complaint was the sole reason it was off. If the guardian, staff or an import turned it off, it stays off.