Skip to main content
Must know
  • An unsubscribe only stops your club’s marketing email. Transactional messages — receipts, payment notices, account changes — still reach them.
  • A permanent bounce or a spam complaint hard-blocks all email to that address across the whole platform, not just marketing.
  • Unsubscribe links never expire, so a link in an old email keeps working.
Three different events can quietly remove someone from your email — and they don’t all behave the same way. Unsubscribe. Every marketing email (General and Newsletter classifications) carries a one-click unsubscribe link. When a family clicks it, they’re opted out of your club’s marketing email going forward and drop out of future campaign recipient counts automatically. Crucially, this is scoped to marketing only: they still receive transactional notices like receipts and billing alerts, because those aren’t optional. The unsubscribe is attributed to the campaign that prompted it, which is why it shows up in that campaign’s analytics. Hard bounce. If an address is permanently undeliverable — it doesn’t exist, or the mailbox is closed — that’s a permanent bounce. Uplifter hard-blocks the address so no further email of any kind is attempted to it. Occasional soft bounces (a full mailbox, a temporary server issue) don’t trigger this block. Spam complaint. If a recipient marks your email as spam, that address is hard-blocked the same way a permanent bounce is — across every classification, platform-wide. As a general rule, it’s good practice to email only families who expect to hear from you. When email to a specific family stops arriving, check their delivery status on a recent campaign’s Recipients tab: a Bounced status there explains the silence. A bounce can be temporary (a full mailbox, a server hiccup) and clear on its own by the next send, so it doesn’t always mean the address is dead — only a permanent bounce blocks future email to that address. A spam complaint won’t show up as a per-family status — it surfaces only as a rise in the campaign’s aggregate Spam complaints count on the Overview tab. Related: How do I read email campaign analytics? · What are email campaigns? · What counts toward my email and SMS usage?