Must know
- One status per person. Each recipient shows only their strongest status (Clicked, then Opened, then Bounced, Suppressed, Failed, Delivered, Sent, Pending), so the Delivered and Opened lists are shorter than their tiles. The Recipients tab shows the 100 most recent messages.
- Suppressed means not sent. Uplifter deliberately did not send: the account is deactivated or the membership is inactive or suspended, or the address is blocked after a bounce or spam complaint.
- Opens are an estimate. Mail apps can hide opens or count ones nobody made.
- Needs Email Campaigns. You need the View Communication permission and a plan with Email Campaigns; without it, details do not load.
Draft and Scheduled campaigns show zeros or dashes until they send.
Engagement Insights. Click-to-open is clicks divided by opens. Delivery rate is delivered divided by all recipients. Also shown: Avg time to open, Peak open hour, Unsubscribes and Spam complaints. Unsubscribes counts opt-outs from this campaign still in place, including those a bounce or complaint caused. It drops if a family resubscribes and skips families already opted out.
Top Clicked Links lists up to 5 links and appears once a link has been clicked. Its “clicks” include repeat clicks, so it can exceed the Clicked tile. The tab ends with an Email Preview and status-based buttons such as Send Now, Duplicate, Resend, Cancel and Delete; a scheduled campaign also has Edit scheduled send time.
Recipients. Search by email address, or filter by All, Delivered, Opened, Clicked, Bounced, Failed, Sent, Pending or Suppressed. Sent means the provider accepted the message but has not confirmed delivery. When there are more recipients than rows, a note reads Showing the [N] most recent recipients of [total] (N is at most 100), and search and filters cover only those rows. Guardian emails link to the guardian’s profile.
Why a tile and its list can differ. Clicking a tile opens that filter, but each person has one status:
- Delivered counts everyone confirmed, but its list leaves out people who opened or clicked.
- Opened leaves out people who also clicked.
- Failed / Bounced opens the Bounced filter. Blocked-address refusals are in the tile but show as Suppressed, so check Bounced, Failed and Suppressed. Deactivated accounts are Suppressed too, but not in the tile.
- Clicked matches its list.