> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uplifter.app/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I create and send an email campaign?

> Use the three-step New Campaign wizard to pick an audience, compose, and send or schedule email.

<Note>
  **Must know**

  * Available on plans that include **Email Campaigns** — if you don't see the Email Campaigns area, ask your Uplifter contact.
  * The live recipient count already excludes families who have unsubscribed, and it's recalculated the moment you send so it reflects opt-outs at that time.
  * **A scheduled email campaign sends itself** at the time you pick — no one needs to be at their desk, exactly like a scheduled SMS campaign. There's no in-place "send now" button on a scheduled campaign; the actions available are **Duplicate**, **Cancel**, and reschedule.
</Note>

Open **Communication → Email Campaigns** and click **New Campaign**. A three-step wizard walks you through it.

<Steps>
  <Step title="Audience">
    Choose a **Send To** target — Everyone, Staff, Guardians, Programs, Categories, Memberships, or Custom guardians. A live "recipients will receive this email" count appears, already filtered for opt-outs.
  </Step>

  <Step title="Content">
    Pick a classification, then write your **subject** and **body** in the editor. Insert merge variables to personalize each message.
  </Step>

  <Step title="Send">
    Name the campaign and review the summary and branded preview — this is where you confirm it renders and reads cleanly. Then choose one of three actions: the **Send to *N* recipients** card (send immediately), **Schedule for Later** (pick a date and time, interpreted in your club's timezone), or **Save as Draft** to finish later.
  </Step>
</Steps>

A scheduled campaign dispatches on its own at the chosen time, so you don't need to be present for it. If you want a campaign out *sooner* than its scheduled slot, there's no in-place "send now" button — **Duplicate** it instead. The wizard reopens pre-filled with the name, subject, and content, but **the audience resets to Everyone**, so re-select your recipients on the Audience step before sending the copy. Then **Cancel** the original if you don't also want it to fire at its scheduled time.

**Related:** [What are email campaigns?](/club/communications/what-are-email-campaigns) · [How do I personalize messages with merge fields?](/club/communications/how-do-i-personalize-messages-with-merge-fields) · [How do I read email campaign analytics?](/club/communications/how-do-i-read-email-campaign-analytics)